The Lord of the Rings Motion Picture Trilogy: Extended Edition, one of the most magical, intensely spectacular epic adventures in motion picture history comes alive on Blu-ray and For Download June 28!

June 28



The Oscar®-winning The Lord of the Rings trilogy, revered as one of the most thrilling epic adventures in motion picture history and one of the highest grossing adventure film franchises to ever be created, was born with the release of The Fellowship of the Ring™, followed by The Two Towers™ and The Return of the King™. Now they are offered on Blu-ray with more than 2 hours of extended scenes that were carefully selected under the supervision of director Peter Jackson.

 The Lord of the Rings Trilogy tells the story of Frodo Baggins (Elijah Wood), a hobbit who battles against the Dark Lord Sauron to save his world, Middle-earth, from the grip of evil. In the films, Frodo and his fellowship of friends and allies embark on a desperate journey to rid Middle-earth of the source of Sauron's greatest strength, The One™ Ring -- a ring that has the power to enslave the inhabitants of Middle-earth. The trilogy tells tales of extraordinary adventures across the treacherous landscape of Middle-earth and reveals how the power of friendship, love and courage can hold the forces of darkness at bay. Beside Wood, the films star Ian McKellen, Liv Tyler, Viggo Mortensen, Sean Astin, Cate Blanchett, John Rhys-Davies, Billy Boyd, Dominic Monaghan, Orlando Bloom, Christopher Lee, Hugo Weaving, featuring Sean Bean, and Ian Holm, with Andy Serkis as Gollum. The films also star Marton Csokas, Craig Parker and Lawrence Makaoare.


Big LA launch event!



One Ring. One Release. One Unforgettable Night.

Monday, June 27th

“Middle-earth Midnight Madness”

Count-Down Celebration for …


The Lord of the Rings™

The Motion Picture Trilogy: Extended Edition

on Blu-ray


Special Event Featuring Cast Member Greetings, Costume Contest with Fabulous

Prize Packages and More, to Celebrate

June 28 Midnight Release at Best Buy’s West Los Angeles Store


Countdown to Include Spectacular Laser/Fireworks Show




WHAT/WHY:  A celebratory count-down to “Middle-earth Midnight Madness,” where fans will join in the anticipation of the magic moment when they’ll finally be able to own Warner Home Video’s release of Peter Jackson’s visual masterpieces on Blu-ray in a 15-disc stunning collection entitled The Lord of the Rings™ The Motion Picture Trilogy: Extended Edition.


WHO:   JOHN NOBLE (“Denethor” and currently known for his role as “Dr. Walter Bishop” on TV’s “Fringe”), SALA BAKER (New Zealand-born stuntman, whose first role as an actor was Sauron in The Lord of the Rings: The Fellowship of the Ring and The Return of the King. He also played several orcs in The Two Towers and The Return of the King) along with scores of dedicated fans – decked out in The Lord of the Rings™ costumes.


The Frodo, Gandalf and other look-alikes will be eligible to win one of several exciting prizes. Costumes will be judged by representatives from the fan-favored online destination,, as well as WETA’s Richard Taylor who will judge the finalists via Skype. Top prize is a trip to “The Lord of the Rings” New Zealand filming locations. For rules and other prizes, go to*  

 The first 150 fans in line will be eligible to receive autographs from talent.

 WHERE:        Best Buy Store West Los Angeles located at 11301 West Pico Blvd.

 WHEN:           Monday, June 27

§       Noon                   Start of the official line. (TORn) will be on hand with
                                    trivia, games, smaller prizes and swag throughout the day

§        9:00 PM             Press Arrivals/Costume Contest Activities Begin

§       10:30 PM            Talent Arrivals

§       11 - 11:30PM      Costume Contest Final Judging & Awards

§       11:45 PM            Talent on stage for Countdown

§       11:55 PM            Laser/fireworks Show

§       12:30 AM            Store opens for purchase.  Autograph session for first 150 fans in line.



Online Press:


For more info visit The Lord of the Rings Facebook page ( or the official website (

 ·       Grand Prize of a VIP “Tour of Middle-earth” – an all-expense-paid trip to New Zealand (Auckland, Wellington, Queenstown), courtesy of Air New Zealand and Weta Workshop. Highlights of the Grand Prize package itinerary will include a VIP tour hosted by Hobbiton Movie Set Tours, visits to The Lord of the Rings movie locations, a SKYCITY Grand Hotel VIP experience in Auckland and being hosted at the Weta Cave by the crew from Weta Workshop.

·       Two Second Prize winners will receive an Official 10k Solid Gold version of The One™ Ring from Noble Collections (consumer value $495 each).

·       Three Third Prize winners will receive a life-sized replica of The Sting Sword™, Frodo’s sword used throughout the Trilogy, also supplied by Noble Collections (consumer value $295).


* NO PURCHASE OR PAYMENT NECESSARY. Open to legal U.S. residents. Void where prohibited. Parent/legal guardian must accompany any participant under 18 at all times. Up to 300 eligible entrants will be allowed to participate on a first-come, first-served basis. Entrants must register in-person at the Westside L.A. Best Buy store from 12:00 p.m. to 7:00 p.m. PT on 6/27/11; look and dress like a character/theme from New Line Cinema’s The Lord of the Rings films released 2001–2003; and complete and submit an official Registration Form, while supplies last. NOTE: Unless and until you submit a Registration Form and have your photo taken, you will not be entered in the Contest. Limit 1 entry per person. Joint/group entries are not permitted. Entrants must be present for judging from 7:00 p.m. PT on 6/27/11 to 12:00 a.m. PT on 6/28/11. For official Registration Form and Official Rules, including costume guidelines, judging criteria, prize descriptions, restrictions and complete details, visit  Sponsor: Warner Home Video, a division of Warner Bros. Home Entertainment Inc., 4000 Warner Blvd., Bldg. 168, Burbank, CA 91522.

 Only individuals with wristbands will gain entry into the signing.  Wristbands are limited in quantity and available on a first-come, first-served basis.  Limit one wristband per person.  Wristbands will be put on recipient and must remain on through event.  Wristbands are non transferable.  Not responsible for lost, mutilated or stolen wristbands.  Transportation or any other expenses associated with attending the event are not included.  Limit one autograph per person.  Talent appearance subject to availability and change.  Sponsors do not guarantee the opportunity to participate.


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